Dissertation Project
Chroma
‘CHROMA’ explores the representation of different hues and their relationship in fashion photography. Throughout history, the aura of colour has been a captivating element in imagery. Advancements in technology, such as Kodachrome, have democratised the tools utilised within colour photographic processes. The primary source of inspiration for the project originates from signature colours in iconic paintings; these convey how the interpretation of specific hues change depending on the surrounding context and highlight how a scene should be viewed holistically to understand the nuances of the work.
Exhibition Space
The exhibited prints featured an interactive lighting design in a corridor, encouraging viewers to cast coloured shadows on life-sized prints. The human sized large prints allowed viewers to experience the hues and there interaction differently based on their distance, with optical spotlights projecting red, green, and blue light to create white light.
Photographs
The final exhibition featured only two life-sized prints.
The following images serve as an extension of the project.
First Print
The concept relevant to this specific photographic work is inspired by the paintings by Richard Joseph Anuszkiewicz, particularly in his use of highly saturated luminous polychromatic hues. Anuszkiewicz also frequently utilises sharp transition from one hue to another. These elements combine to create a sense of energy and vigor reminiscent of rebellion and freedom.
Second Print
The following photographic work is inspired by Mark Rothko's paintings, utilizing dark, desaturated hues such as blues, dark greens, and bluish reds to create a cold, gloomy narrative. The distinctive use of hues, luminance, and saturation demonstrates how colour relationships can dictate the mood and story of a fashion photograph.
"In visual perception a color is almost never seen as it really is - as it physically is. This fact makes color the most relative medium in art"