Dissertation Project
Chroma
‘CHROMA’ aims to explore the representation of different hues and their relationship in fashion photography. Throughout history, the aura of colour has been a captivating element in imagery. Advancements in technology, such as Kodachorome, have democratised the tools utilised within colour photographic processes. The primary source of inspiration for the project originates from signature colours in iconic paintings; these convey how the interpretation of specific hues change depending on the surrounding context and highlight how a scene should be viewed holistically to understand the nuances of the work.
Exebition Space
The exhibited prints featured an interactive lighting design in a corridor, encouraging viewers to cast coloured shadows on life-sized prints. The human sized large prints allowed viewers to experience the hues and there interaction differently based on their distance, with optical spotlights projecting red, green, and blue light to create white light.
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Photographs
The final exhibition featured only two life-sized prints. The following images serve as an extension of the project.
First Print
The concept that is relevant to this specific photographic work is inspired by the paintings in the figure above by Richard Joseph Anuszkiewicz. The artist used highly saturated luminous hues. Besides the vibrancy, the hues are polychromatic. This contributes to a high level of colour contrast present from different parts of the colour spectrum. The artist also uses the frequent and sharp transition from one hue to another. These elements combined create a vigorous and energetic sensation leading to a sense of rebellion and freedom.
Second Print
The following photographic work is inspired by Mark Rothko's paintings, utilizing dark, desaturated hues such as blues, dark greens, and bluish reds to create a cold, gloomy narrative. The distinctive use of hues, luminance, and saturation demonstrates how color relationships can dictate the mood and story of a fashion photograph.
"In visual perception a color is almost never seen as it really is - as it physically is. This fact makes color the most relative medium in art"